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campaign design print design
June 25, 2021

HCL – “Io torno a casa”

After the 2020/2021 season without spectators in its own stadium, the Hockey Club Lugano invites its permanent subscriptions to come back “home” with a campaign. In the presentation there is a competition for an annual subscription and information about the new players, trainers and subscription prices.

Task

Getting the fans back for the new season

  • Strategy

    Brand Strategy

  • Design

    Direct marketing

  • Client

    HCL Lugano

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