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product design
September 13, 2021

Quarantuno

Wine and Hockey …
… does it fit together? Two traditions from Ticino. Two different stories, connect the passion and love for what they embody. In a special edition, the Hockey Club Lugano and the winemakers of Borgovecchio have created a 2019 Merlot. The resulting name “Quarantuno” suggests the year the HCL was founded, the content from the wine-growing regions around Lugano. You can try this special edition directly at HCL or it is sold at Borgovecchio. We at wearedesigners were allowed to design this wine bottle and have given the label a face.

Task

Label design for a vine bottle

  • Strategy

    Brand Strategy

  • Design

    Art Direction

  • Client

    HCL, Borgovecchio

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