The slogan “Acque sicure” is an institution of the canton of Ticino, which takes care of the safety in and around the lakes and rivers. The omnipresent stream of tourists in the summer months and also the locals are to be made aware of the behavior through an awareness-raising and information campaign. We have designed a new image campaign for this, which was implemented in 4 languages. In the summer months, these advertisements are not only visible on the streets, but can also be seen as digital banners on various online portals.
Wearedesigners has been entrusted with the corporate and branding tasks for the next 3 years and, in addition to new campaign motifs, also develops flyers and other information materials.
Task
Create a new campaign for water safety in Ticino