we brand. One of our first projects deals with the visualization of a new building complex in Locarno. The naming played a central role. The building complex consists of 4 towers and a flat complex.
The Loctowers brand was created based on the colloquial expression for Locarno “Loc” and the generic term “Towers”. For the marketing and visualization of the apartments and in addition to the logo concept, we also created a brochure, website, construction board and 3D render.
Task
Naming and brand concept for new appartment complex